Driving Team Alignment and Performance in a Rapidly Growing Studio

Supporting a growing team requires intentional strategies to foster clarity, alignment, and accountability across hiring, onboarding, resource allocation, and goal-setting. As a design lead, I extended my responsibilities to address these challenges, shaping a more effective, engaged, and collaborative team while reducing turnover and stress.

Primary role: UX and Accessibility Lead

Time frame: February 2021 – November 2023

Streamlining Hiring and Onboarding

Challenge:

A nimble, at-capacity design team faced inefficiencies in hiring and onboarding, delaying the integration of new hires into productive roles.

Solution:

  • Designed interview criteria and ideation activities to assess candidates’ fit for both the role and team dynamics.

  • Co-created a 3-month onboarding template with the design studio manager, tailoring it to the needs of my team of four designers.

  • Provided essential context, skills training, and insights into team workflows and standard operating procedures.

Impact:

  • Accelerated time-to-value for new hires.

  • Supported the broader studio of 40 designers by creating a replicable onboarding framework.

Martin, Design Director, KeyBank

“I rely on her clear-eyed analysis and forthright perspective in making hiring decisions.”

Optimizing Resource Allocation

Challenge:

Rapid growth in partnerships and product demands led to misaligned resources and overstretched designers.

Solution:

  • Created a Living Board UX Roadmap for my team of four designers and two UX writers, detailing:

    • Estimated effort and impact.

    • Design phases, delivery timing, and ownership.

    • Priorities linked directly to team OKRs.

  • Facilitated realignment conversations with product owners to prioritize work effectively.

  • Developed and led 20+ workshops over three years to enhance cross-functional collaboration and refine resource allocation.

Impact:

  • Consumer Digital adopted the UX Roadmap as a model for their product roadmap.

  • Improved resource alignment reduced designer burnout and enabled timely project delivery.

Martin, Design Director, KeyBank

“In a period where her squads experienced higher attrition, Mallory managed to keep projects moving forward on-time and on-schedule.”

Establishing Goal-Setting and Accountability

Challenge:

After a departmental reorganization, there was a need to align design efforts with broader business objectives and measurable outcomes.

Solution:

  • Collaborated with the head of Consumer Digital to plan and facilitate two workshops, focusing on:

    • Defining inspirational and measurable objectives and key results (OKRs).

    • Integrating human-centered design thinking, accessibility, and designers’ individual growth goals into the team’s objectives.

  • Ensured design efforts were directly tied to business goals for the first time in the organization’s history.

Impact:

  • Introduced measurable key results for accessibility and the design system.

  • Enhanced collaboration and clarity across feature-focused squads.

Stephen, Enterprise Design Officer, KeyBank

“Another big step forward in how our partners are engaging us.”